06.12.09
Get free McDonald’s coffee by June 16th (2009)
Free coffee every morning from 8 to 8:30am in Shanghai, Beijing, Guangzhou, Shenzhen, and a few other cities. McDonald’s is smartly taking on Starbucks, by offering a full line of coffee varieties at 50% of Starsux prices.
Apparently the free coffee is not boosting McDonald’s breakfast menu sales, but that’s probably OK by maidanglao. Getting the word out is worthwhile. They’ve been supporting the free coffee campaign with TV ads that note the new coffee product line.
I live in downtown Shanghai, and it’s a common to see pedestrians tenderly gripping a cup of Starbucks, green queen logo facing outwards. You never see someone nursing a McD coffee like this. Will be interesting to see if McD’s can break thru the shallow snob barrier.
