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August 27, 2008

McDonald’s In China Update, 2008-08-27

Posted in: Beijing,Food,McDonald's in China,Olympics

im_lovin_it_erguotou.jpg

A classic moment today at my local McDonald’s: A young girl was eating an early lunch at about 11:30 am with an older guy, probably her grandfather. Gramps wasn’t hungry, but he was definitely thirsty, as he took several large swigs from his bottle of Red Star erguotou (in the classic green flask). He even gave her the drunken finger-point, wagging it in front of her face as he loudly passed along some sage advice. Alas, I didn’t bring my camera.

Merchandising note: The Olympics theme has already been pushed out in favor of a series of ads and toys for Star Wars: The Clone Wars.


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